We are delighted to announce the launch of the very first In Whisky Conference, taking place on Thursday 27th November 2025 at the Hilton DoubleTree, Cambridge Street, Glasgow.
This brand-new event promises to bring together industry leaders, innovators, and whisky enthusiasts for a full day of insight, discussion, and celebration of Scotch Whisky. With a world-class line-up of speakers and a programme tackling some of the most pressing issues facing the industry today, the In Whisky Conference will be a must-attend date in the whisky calendar.
Delegates will hear from some of the most respected voices in the world of whisky, including:
- Vikki Bruce, Co-founder and Managing Director, MacLean & Bruce.
- Billy Walker, Owner and Master Distiller, The GlenAllachie Distillers Company.
- Stephanie MacLeod, Director of Blending, Scotch Whisky, John Dewar & Sons Ltd.
- Julie Trevisan Hunter, Marketing Director, The Scotch Whisky Experience.
- Morag Garden, Chief Executive Officer, English Whisky Guild (EWG).
The programme will feature an engaging mix of keynotes, panels, and case studies, offering practical insights and forward-looking perspectives across a range of key topics:
Tariffs & Exports: Where are the Opportunities?
Explore emerging export opportunities across South America, China, Vietnam, and India. This session will share practical strategies and tools to overcome export challenges, including a case study on supporting brands like Wee Spirit to expand successfully into international markets.
Sustainability Panel
From hydrogen and electricity as alternatives to gas-fired stills, to strategies for achieving net zero, this session will bring together leading experts and academics to examine the future of sustainable spirits production and environmental innovation.
Fool’s Gold: Cask Investment Scams
An in-depth look at the legal and regulatory landscape surrounding cask investments. The session will highlight the importance of buyer due diligence, explore how cybercrime enables fraudsters, and ask why these scams continue to thrive.
Innovation in Whisky
Discover the cutting edge of whisky making—from alternatives to sherry-seasoned and scarce bourbon casks, to new grains and high-colour malts pioneered by distilleries such as Holyrood and Glenmorangie. This forward-looking session will also explore the potential of synthetic yeasts in shaping the “Yeasts of the Future.”
The day will conclude with the 2025 In Whisky Awards, taking place on the evening of Thursday, 27th November, also at the Hilton DoubleTree. This special celebration will honour excellence across the whisky industry and provide the perfect close to an inspiring day of learning and networking.
The In Whisky Conference will be a unique opportunity to engage with the big issues shaping the future of Scotch Whisky, connect with industry peers, and gain insights from some of the most innovative minds in the sector.
To find out more about sponsoring The In Whisky Conference, please contact john@kdmedia.co.uk