Schedule

Welcome from our Host, David Lee

The Future of Whisky: how to tackle modern day challenges

Explore emerging export opportunities across key global markets, including South America, China, Vietnam, and India. This session will highlight practical strategies and tools to overcome export challenges, featuring a case study on supporting brands like Wee Spirit to successfully expand internationally. Gain actionable insights to identify new markets and grow your export business.

Hosted by Mark Littler. Explore the future of sustainable spirits production. This panel will cover hydrogen and electricity as alternatives to gas-fired stills, strategies for achieving net zero, and insights from leading academics on environmental innovation in the industry.

Explore the legal and regulatory landscape surrounding cask investments, including buyer responsibilities and due diligence. This session will also examine how cyber crime enables fraudsters and why these scams continue to thrive.

Explore the cutting edge of whisky production in this session. From alternatives to expensive sherry-seasoned and scarce bourbon casks, to experimenting with grains and high-colour malts—as demonstrated by Holyrood and Glenmorangie—discover how tradition meets innovation. We'll also examine the potential of synthetic yeasts in flavour development, giving insight into the “Yeasts of the Future.”

Join whisky legend Billy Walker as he shares the story of his remarkable career in the whisky industry. Billy offers insights, stories, and lessons from his journey in crafting exceptional whisky.

Explore strategies for attracting a younger audience, turning first-time visitors into lifelong fans, and helping the world fall in love with Scotch whisky. This session will show you how to create lasting connections and convert curious newcomers into passionate whisky enthusiasts.